With all the emails, phone calls, tweets, texts, Facebook posts and social networking opportunities, you would think that sending of holiday cards would fast become a lost art. Instead, the personal connections created by holiday cards have become more important than ever and here are some reasons why.
You have to put in some little extra effort into growing and maintaining your relationships. You might have followed up on your final meeting by making a call, but that’s become expected. You’ve got to work on strengthening relationships and holiday cards will do just that. When you recall someone with a thoughtful holiday card, you’re letting them know that they mean a great deal to you. Taking some time to deal with and send them a card shows them that they are important for you and your business.
It takes much effort to build loyalty and even more to maintain it. Closing that first sale is critical, but you want that client to keep coming back. You do not want them going elsewhere; you just want them to believe that you are providing them the very best in quality, cost, service, and service or product. To make sure that they only think of you, you have to earn their trust and maintain their loyalty. Sending them holiday cards will make them know that they matter to you. Better still, remember them with private birthday cards, thank you cards and anniversary cards throughout the year for keeping your name memorable and retaining their royalty.
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It’s been shown that individuals ignore over half of the emails they receive every day. Unless they are searching for an email from you or are getting something free at a discount that they need, they will just glance at emails and delete them. Custom imprint holiday cards which are sent via the mail and addressed to the recipient will always be appreciated and opened. During the holidays, these cards are most times displayed for all to see. What better method to market your business to those who matter.
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We’ve all made the excuse that we do not have adequate time to pick, address and send holiday cards. But, this once a year ritual is worth the effort in case you want to stay connected with customers, friends, family, and business associates. Take time now to go ahead and pick a layout that includes thoughtful custom imprinted verses and your customization. Round up your mailing list and also take this opportunity to upgrade your mailing addresses. You may even enjoy remembering every addressee as you put your surprise holiday card into the envelope. With some bit of time and effort spent, you may gain the rewards of lasting partnerships and stronger connections.