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Adobe Innovations 2017: Redefine Customer Experience Through Adobe Applications and Other Web Solutions

Just recently the Adobe Summit 2017 became a success with almost twelve thousand attendees who participated in this huge conference that unveiled Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. A combination of solutions to transform customer web experienced were also announced by Adobe as they partner with Microsoft. The Adobe Summit 2017 showcased their latest innovation and featured famous celebrities who shared how their careers were uplifted by the digital technologies.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One notable feature of Adobe Spark is its save the date images’ cool collection. The new Adobe Spark enables students, bloggers, marketers, and small business owners to create and share visual stories without attending formal training or a short course on web design and development. It is much simpler and easier with social media integration on the go.

Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. The core of intelligence on the Cloud Platform is Adobe Sensei, offering AI framework, unified machine learning and intelligent services to its customers. With Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis, Adobe Sensei is really an excellent investment for different industries or businesses for superior quality security and mitigation services. For a consistently great customer experience, Microsoft, and Adobe are now partners, working together to develop the first open industry standards, defining a language for marketing, services data and sales. For other related topics on Adobe products and services, feel free to visit our website.

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